What we collect, why we collect it, and how to get it back or have it deleted.
Last updated 15 October 2026
Hypajump builds bespoke AI automations for small and medium businesses. This policy covers the Hypajump website at hypajump.ai and the enquiries that come through it. It does not cover the systems we build for clients, which are governed by the agreement we sign with that client.
Hypajump is a registered business name of Should-I-Launch Pty Ltd (ABN 69 690 437 239), based in Melbourne, Australia. You can reach us at [email protected] about anything in this policy, including a request to see or delete what we hold about you.
When you book a call. Our booking form collects your name, email address, phone number, business name, and whatever you tell us about the work you want automated. We collect this because we cannot run the call without it.
When you fill in one of our LinkedIn lead forms. If you submit a Hypajump lead form on LinkedIn, we receive the details you choose to share with us: your name, email address, company, job title, company size, and your answer about the task you would like help with. We use this to reply to your enquiry, work out whether you are a fit for a free prototype, and follow up about our services. Nothing else.
When you give us your email for Insights. Your email address, so we can send you new articles when we publish them.
When you email us. Your email address and the contents of your message.
When you visit the site. Standard analytics: pages viewed, how far you scrolled, roughly where you are (city level, derived from your IP address), what device and browser you used, and which site or search sent you. This is aggregate behaviour, and we use it to work out which parts of the site are doing their job and whether our advertising is worth the money.
We do not ask for and do not want payment card details, government identifiers, or health information through this website.
We do not sell personal information, and we do not hand it to anyone to use for their own marketing.
Enquiries, lead form submissions and contact details go into our CRM, GoHighLevel, which is also what we use to send follow-up emails. Every marketing email we send has an unsubscribe link in it.
We advertise on LinkedIn, and two parts of that involve your information.
Matched audiences. We may upload business contact details we already hold — name, work email, company, job title — to LinkedIn so our ads are shown to people we are already in contact with. LinkedIn uses that list only to match against existing LinkedIn members. It does not use it to contact you directly, and it is not a way for anyone else to get your details.
The LinkedIn Insight Tag. This runs on our website. It tells us whether our ads led to anything useful, and it lets us show ads to people who have already visited the site. You can turn this off in your LinkedIn account's advertising settings, or by blocking the tag in your browser.
We use third-party services to run the site, the enquiry process and our advertising. Each of them handles some data on our behalf:
Some of these store data outside Australia, including in the United States.
Analytics cookies tell us whether you are a returning visitor and how you moved through the site. You can block or delete them in your browser settings. Nothing on this site stops working if you do.
Enquiries stay in our CRM while there is a live conversation and for a reasonable period afterwards in case you come back. Analytics data is retained on the default schedule of the services above. If you ask us to delete your information, we will, unless we are required to keep a record of it.
Seeing, correcting or deleting what we hold. Email [email protected] and ask. We will tell you what we hold, correct it if it is wrong, or delete it. We do not charge for this and we will not ask you why.
Opting out of marketing. Every marketing email has an unsubscribe link, and it works immediately. You can also email us and we will take you off the list ourselves.
Analytics and ads. Blocking cookies in your browser stops the analytics and the LinkedIn Insight Tag. LinkedIn's own advertising settings control what it does with the matched audiences described above.
We handle personal information in line with the Australian Privacy Principles under the Privacy Act 1988 (Cth).
We use reputable hosted services, we keep access to the CRM limited to the two founders, and we do not email personal information around unnecessarily. No system is perfectly secure, and we will not pretend otherwise. If something goes wrong in a way that affects you, we will tell you.
If you are unhappy with how we have handled your information, email us first and we will try to sort it out. If that does not resolve it, you can complain to the Office of the Australian Information Commissioner at oaic.gov.au.
If we change this policy we will update the date at the top. We will not make a change quietly and backdate it.