Privacy Policy

Last updated: May 1, 2026

This Privacy Policy describes how Should-I Launch Pty Ltd, ABN 69 690 437 239 ("Hypajump," "we," "us," or "our") collects, uses, and shares your personal information when you use our website and services.

1. Information We Collect

Information You Provide

When you interact with our services, we may collect:

  • Contact Information: Name, email address, phone number, and company details when you fill out forms, schedule consultations, or apply for our services.
  • Project Information: Details about your business needs, industry, and project requirements that you share during consultations or application processes.
  • Payment Information: Billing details and payment information necessary to process transactions (handled securely by our payment processors).
  • Communications: Content of messages, emails, or other communications you send to us.

Information Collected Automatically

When you visit our website, we automatically collect:

  • Analytics Data: Page views, session duration, referral sources, button clicks, and usage patterns through Vercel Analytics and PostHog. PostHog data may include individually identifiable events linked to your email address after you complete the quiz form.
  • Session Recordings: We use PostHog to record your interactions with our website, including mouse movements, clicks, scrolling, and keystrokes. Input fields are not masked — text you type (including your email address, name, and phone number in the quiz) may be captured in session recordings. These recordings are used to understand how visitors use our site and to improve the user experience.
  • Technical Information: IP address, browser type, device information, and operating system.
  • Cookies: We use essential cookies and analytics cookies (PostHog) to maintain site functionality and measure usage. PostHog stores a unique identifier in your browser to track your session and, once you submit the quiz, associates your session with your email address.

2. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our AI microapp development services
  • Communicate with you about your projects, consultations, and service inquiries
  • Process payments and fulfill our contractual obligations
  • Send important updates about our services, policies, or your account
  • Analyze and improve our website performance and user experience
  • Respond to your questions, support requests, and feedback
  • Comply with legal obligations and enforce our Terms of Service

We do not sell your personal information to third parties.

3. How We Share Your Information

We may share your information with:

Service Providers

  • GoHighLevel (GHL): We use GHL as our customer relationship management platform and for calendar booking functionality. GHL acts as a data processor and handles your contact information, appointment scheduling data, and communications in accordance with their privacy policy.
  • PostHog: We use PostHog for product analytics and session recording. PostHog receives event data (page views, clicks, quiz answers) and session recordings. Data is stored on PostHog's EU/US cloud infrastructure. See PostHog's Privacy Policy.
  • Vercel: Our hosting provider processes anonymized analytics data to help us understand site performance and usage patterns.
  • Payment Processors: Secure third-party payment processors handle transaction information.

Legal Requirements

We may disclose your information if required by law, court order, or to protect our rights, property, or safety, or that of others.

Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Data Retention

We retain your personal information for as long as necessary to:

  • Provide our services and fulfill contractual obligations
  • Maintain records for business, legal, and tax purposes
  • Resolve disputes and enforce our agreements

Specifically:

  • Active client data: Retained for the duration of our business relationship plus 7 years for financial and legal compliance
  • Inquiry and lead data: Retained for up to 2 years or until you request deletion
  • Analytics data: Aggregated data retained indefinitely; individual session data retained for 90 days

You may request deletion of your data at any time (see "Your Rights" below).

5. Data Security

We implement industry-standard security measures to protect your information, including:

  • Encryption of data in transit and at rest
  • Secure access controls and authentication
  • Regular security assessments and updates
  • Limited access to personal information on a need-to-know basis

However, no method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information (subject to legal retention requirements)
  • Objection: Object to processing of your information for certain purposes
  • Portability: Request transfer of your data to another service provider
  • Withdrawal: Withdraw consent for processing where we rely on consent

To exercise any of these rights, please contact us at hello@hypajump.ai.

7. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable data protection laws.

8. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us.

9. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. Your continued use of our services after changes become effective constitutes acceptance of the revised policy.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Should-I Launch Pty Ltd
ABN: 69 690 437 239
Email: hello@hypajump.ai