Insights
How to build tools that work.
Practical advice on AI automation, bespoke software, and the workflows worth fixing.
Why 46% of Australian SMBs Using AI Aren't Measuring Whether It's Working
82% of Australian SMBs using AI report positive impact — but 46% have no idea how to measure it. Without measurement, AI spend is indistinguishable from any other sunk cost. If you can't point to a number that changed, you don't have an automation. You have a subscription.
What Anthropic's Claude for Small Business Actually Means for Australian SMBs
Anthropic launched Claude for Small Business on May 13, 2026 — 15 ready-to-run AI workflows inside tools SMBs already use, at no additional charge for existing Claude subscribers. For Australian businesses: the connector set is US-weighted. Xero — the dominant Australian SMB accounting platform — is not currently included.
Why Off-The-Shelf AI Tools Won't Fix Your Business (And What Does)
Generic AI tools are built for the median business. Most businesses are not the median. Off-the-shelf tools fail on specifics: your non-standard templates, legacy platforms, exception-heavy approval processes, and client quirks. The right starting question is not 'which AI tool should we try' — it is 'which specific problem, if solved, would most change how our business runs'.
Before You Hire Another Admin Person, Ask This One Question
Most small business owners hiring for admin roles are solving a process problem with a people solution. A role that is 80% process and 20% judgement is an automation problem, not a hiring problem. Audit before you post: if automation candidates represent more than half the role's time, build the automation first.
How Much Is Unautomated Admin Actually Costing Your Small Business?
Most Australian small businesses are spending $30,000–$50,000 a year on admin tasks that follow consistent, repeatable rules — and never question it. A single 30-minute daily task at $35/hour costs $4,550 a year. Most businesses have 5–10 running simultaneously.
Sound familiar?
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